Harley-Davidson, Inc. (New York Stock Exchange:HOG)
| Market Cap | 2.81B-11.2% |
| Revenue (ttm) | 4.11B-8.1% |
| Net Income | 201.82M-16.9% |
| EPS | 1.63-15.5% |
| Shares Out | 105.27M |
| PE Ratio | 16.07 |
| Forward PE | 13.75 |
| Dividend | $0.73(2.76%) |
| Ex-Dividend Date | Sep 15, 2026 |
| Volume | 1,268,694 |
| Open | 27.37 |
| Previous Close | 27.18 |
| Day's Range | 26.61 - 27.45 |
| 52-Week Range | 17.09 - 31.25 |
| Beta | 1.30 |
| Analysts | Hold |
| Price Target | 27.60(+3.49%) |
| Earnings Date | Nov 3, 2026 |
About HOG
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
What Are Insiders Doing?
View the trades behind this meter — each links to its SEC Form 4 →
Open-market Form 4 purchases (code P) vs sales (code S) on file for this company. Grants, option exercises and tax withholdings are excluded. Informational only.
$HOG stock is featured in our Insider Score Rankings, Congress Trading, and Insider Trades datasets.
→ All Stock ListsCongress Trading
Recent trades of HOG by members of U.S. Congress
| Politician | Type | Traded |
|---|---|---|
| Tim MooreHouse / R | Sale$50.00K – $100.00K | Apr 6, 2026 |
| Tim MooreHouse / R | Purchase$15.00K – $50.00K | Mar 11, 2026 |
| Tim MooreHouse / R | Purchase$15.00K – $50.00K | Jan 22, 2026 |
| Tim MooreHouse / R | Purchase$15.00K – $50.00K | Dec 17, 2025 |
| Tim MooreHouse / R | Purchase$15.00K – $50.00K | Dec 8, 2025 |
| Tim MooreHouse / R | Sale$15.00K – $50.00K | Nov 27, 2025 |
| Tim MooreHouse / R | Purchase$15.00K – $50.00K | Nov 20, 2025 |
| Tim MooreHouse / R | Purchase$15.00K – $50.00K | Jul 29, 2025 |
Recently reported changes in HOG holdings by institutional investors
Latest 0 13F filings · Source: SEC EDGAR
View all institutional owners →Insider Trading
Quarterly net insider trading by HOG's directors and management
Source: SEC EDGAR (Form 4)
Corporate Lobbying
HOG Estimated quarterly lobbying spending
Source: U.S. Senate LDA
HOG Revenue by Segment or Geography
Source: SEC EDGAR (10-Q/10-K)
U.S. Patents
New HOG patent grants
Source: USPTO Open Data Portal
Government Contracts
Estimated quarterly amount awarded to HOG from public contracts
Source: USAspending.gov
Top ETF Holders
ETFs with the largest estimated holdings in HOG
| ETF | Est. Holding Size |
|---|---|
| AVUVAvantis U.S. Small Cap Value ETF | $136.29M |
| AFTYPacer CSOP FTSE China A50 ETF | $135.02M |
| IJHiShares Core S&P Mid-Cap ETF | $97.34M |
| VTIVanguard Morningstar Total Stock Market ETF | $82.41M |
| VBVanguard Morningstar Small-Cap ETF | $59.37M |
| VBRVanguard Morningstar Small-Cap Value ETF | $37.72M |
Estimated from each fund’s disclosed top holdings × AUM
HOG Insider Score
Our composite score: insider buying, sector, volume, tone & dilution
Bull Case vs Bear Case
AI-generated from HOG’s recent data — informational, not investment advice
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