SpaceX~$1TSpaceX~$1T
Insider Buying
Subscribe
All stock lists

Harley-Davidson, Inc. (New York Stock Exchange:HOG)

US · Delayed Price · Currency is USD
26.67-0.51 (-1.88%)
 
Market Cap2.81B-11.2%
Revenue (ttm)4.11B-8.1%
Net Income201.82M-16.9%
EPS1.63-15.5%
Shares Out105.27M
PE Ratio16.07
Forward PE13.75
Dividend$0.73(2.76%)
Ex-Dividend DateSep 15, 2026
Volume1,268,694
Open27.37
Previous Close27.18
Day's Range26.61 - 27.45
52-Week Range17.09 - 31.25
Beta1.30
AnalystsHold
Price Target27.60(+3.49%)
Earnings DateNov 3, 2026
-1.84% (1D)
No price history available.

About HOG

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

Address
3700 West Juneau Avenue, Milwaukee, WI, 53208, US
Market Cap
2.81 billion
Employees
5,500
Industrial Classification
Auto - Manufacturers

What Are Insiders Doing?

Open-market buy / sell balanceNet Buying
Sold
$81.34K
Bought
$456.79K

View the trades behind this meter — each links to its SEC Form 4 →

Open-market Form 4 purchases (code P) vs sales (code S) on file for this company. Grants, option exercises and tax withholdings are excluded. Informational only.

1 Day
-1.88%
5 Days
-2.98%
1 Month
+2.22%
6 Months
+41.04%
1 Year
-11.19%

$HOG stock is featured in our Insider Score Rankings, Congress Trading, and Insider Trades datasets.

→ All Stock Lists

Congress Trading

Recent trades of HOG by members of U.S. Congress

PoliticianTypeTraded
Tim MooreHouse / RSale$50.00K – $100.00KApr 6, 2026
Tim MooreHouse / RPurchase$15.00K – $50.00KMar 11, 2026
Tim MooreHouse / RPurchase$15.00K – $50.00KJan 22, 2026
Tim MooreHouse / RPurchase$15.00K – $50.00KDec 17, 2025
Tim MooreHouse / RPurchase$15.00K – $50.00KDec 8, 2025
Tim MooreHouse / RSale$15.00K – $50.00KNov 27, 2025
Tim MooreHouse / RPurchase$15.00K – $50.00KNov 20, 2025
Tim MooreHouse / RPurchase$15.00K – $50.00KJul 29, 2025

Recently reported changes in HOG holdings by institutional investors

Scanning latest 13F filings…

Latest 0 13F filings · Source: SEC EDGAR

View all institutional owners →

Insider Trading

Quarterly net insider trading by HOG's directors and management

Net Shares Purchased by Insiders−20k−10k02025Q32025Q42026Q12026Q22026Q3

Source: SEC EDGAR (Form 4)

Corporate Lobbying

HOG Estimated quarterly lobbying spending

Source: U.S. Senate LDA

HOG Revenue by Segment or Geography

HOG's latest filing doesn't break out revenue by segment.

Source: SEC EDGAR (10-Q/10-K)

U.S. Patents

New HOG patent grants

Loading patent grants…

Source: USPTO Open Data Portal

Government Contracts

Estimated quarterly amount awarded to HOG from public contracts

Source: USAspending.gov

Top ETF Holders

ETFs with the largest estimated holdings in HOG

ETFEst. Holding Size
AVUVAvantis U.S. Small Cap Value ETF$136.29M
AFTYPacer CSOP FTSE China A50 ETF$135.02M
IJHiShares Core S&P Mid-Cap ETF$97.34M
VTIVanguard Morningstar Total Stock Market ETF$82.41M
VBVanguard Morningstar Small-Cap ETF$59.37M
VBRVanguard Morningstar Small-Cap Value ETF$37.72M

Estimated from each fund’s disclosed top holdings × AUM

HOG Insider Score

Our composite score: insider buying, sector, volume, tone & dilution

Members only

The live Insider Score for HOG is included with Insider Access.

Unlock Insider Score

Bull Case vs Bear Case

AI-generated from HOG’s recent data — informational, not investment advice

Generating analysis…

Insider Score

Our 0–100 Insider Score and the signals behind it.

Members only

The live Insider Score and its full factor breakdown are included with Insider Access.

Unlock Insider Score

Recent Insider Activity

Buys
2
Sells
2
Buy Value
$456.79K
Distinct Buyers
2

Frequently Asked Questions

Disclaimer — Informational only — not investment advice. Insider transaction data is sourced from SEC Form 4 filings; market data from public feeds and may be delayed. The Insider Score is a proprietary score for research purposes and does not predict future performance. Always do your own research.